The internet may be an infinite mass of kilobytes, but we all have a finite amount of time to sort through it. Self-proclaimed social media experts, power promoters and search engine optimizers who prize followers, rankings and page views over the core value of the content they create are contributing to the e-waste that is transforming the web from an info-rich Wonka Land to a Wall-E waste heap filled with spam, keywords and auto-generated friend requests.